More than a billion people watched Glastonbury Tor feature in the Olympic opening ceremony, and an invitation has gone out for people to come and see the real thing for themselves.
The Somerset landmark was a focal point of the Olympic ceremony where it towered majestically over a sequence depicting England's Green and Pleasant Land. Flags of the 205 competing nations were placed around the Tor, symbolising the global significance of the event.
Somerset County Council met Somerset Tourism Association and the National Trust at Glastonbury Tor where the invitation was made to the world.
They are encouraging national and international tourists to visit Somerset, a county with a beautiful landscape and a fascinating history.
Somerset County Council cabinet member for economic development, David Hall, said: "This area of Somerset is steeped in history and legend, with connections to King Arthur, Joseph of Arimathea and the Holy Grail itself.
"The area centred around Glastonbury is ideal for families to come and explore the ancient and modern county of Somerset.
"There are so many things to see and do in our County. We have Glastonbury Abbey, Wells Cathedral, Cheddar Gorge and Wookey Hole, Exmoor National Park, Montacute House, and The Coleridge Way on the Quantock Hills to name a just a few.
"The area has an abundance of shops and restaurants and the world famous Glastonbury Festival is held just a few miles away."
John Turner, vice chairman of Somerset Tourism Association said: "Glastonbury Tor is such a significant land mark not only within Somerset but the whole of the British Isles, and Visit Somerset has been delighted that the Tor was used in the opening ceremony at the Olympics; it has already helped raise the profile of Glastonbury and the county.
"With likes of the Tor and the wonderful magic that Glastonbury represents we hope to be attracting many more visitors into Somerset very soon."
Ian Clemment, the National Trust's Head Ranger for East Somerset, said:" In addition to our well known historic houses and mansions the National Trust looks after a wide range of countryside properties throughout Somerset. We welcome visitors to our Holnicote Estate on Exmoor; to the Quantock and Blackdown Hills and to the Mendip and Polden Hills in the East including Brean Down on the coast and, of course, the iconic Glastonbury Tor.
"These are all fantastic places to breathe in the fresh air, get close to nature and enjoy the spectacular scenery."