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The Cupra overfloweth

By Wells Journal  |  Posted: November 08, 2012

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SEAT has officially raised the bar in the supermini class with the introduction of the sensational Ibiza Cupra.

Shown first as a concept during April's Beijing International Automotive Exhibition, the Ibiza CUPRA is now unveiled in barely touched production form.

The Ibiza Cupra is the very essence of the SEAT brand.

The company hails its stunning design, amazing performance and state-of-the-art technology.

Those qualities come together in a package that's simultaneously compact and versatile, making the Ibiza CUPRA an extremely compelling day-to-day performance car.

Performance is scintillating, with a 0-62mph time of just 6.9 seconds and a top speed of 142 mph, yet it is exceptionally efficient, with average fuel consumption of 47.9 mpg.

Due to arrive in the UK in January 2013 priced at £18,825, with order books opening next week, the new Ibiza CUPRA follows more than 16 years of heritage.

The CUPRA name was born in 1996 as a special, top-of-the-line Ibiza built to commemorate SEAT's World Rally Championship victory in the 2.0-litre category.

Since then a CUPRA has always featured in the SEAT model line-up, with the name adorning both the Ibiza and Leon ranges.

"The Ibiza CUPRA is one of the icons of the SEAT brand," said James Muir, President of SEAT S.A. "Its stunning design and refined dynamics promise driving fun mile-for-mile. With its innovative technologies, upgraded interior and further improved quality, the new Ibiza CUPRA clearly shows how quickly and consistently our brand is continuing to develop."

As the flagship car of the Ibiza range, the CUPRA gets a number of standard equipment items over and above the Ibiza FR, which itself is a generously equipped model. Climate control, rain-sensing automatic windscreen wipers, bi-xenon headlamps, LED daytime running lights, and 17-inch alloy wheels are standard fit, as well as the aforementioned CUPRA styling and performance-enhancing accoutrements, including signature gloss black mirrors, CUPRA front and rear bumpers, matte black rear diffuser incorporating a large trapezoidal central tailpipe, and a pair of unique front sports seats.

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