East Harptree's Justin Brant played a starring role in front of Warren Gatland and Sir Ben Ainslie at the UK Coaching Awards in London – but he wasn't taking all the glory.
Brant spent an evening at the glittering ceremony in Marble Arch on behalf of the England Golf Partnership, who were nominated for the Coaching Intervention of the Year Award.
He didn't collect the top honour but Brant did rub shoulders with the great and good of British sport.
That included British & Irish Lions head coach Gatland and four-time Olympic champion Ainslie, with Brant admitting that recognition among such elite names was reward enough.
"It was great to be nominated," he said.
"It was great recognition of the work coaches on the ground have done to make the programme the success it has been."
Brant is responsible for the England Golf Partnership's County Academy Programme, which was in the spotlight at the UK Coaching Awards, supported by Gillette.
"The most rewarding thing is seeing the satisfaction and engagement you get from all parties," he said.
"I go to different counties, sit down with coaches, sit down with kids and usually it's a positive story to come out.
"If there is ever a negative issue, there's the consensus that we all come together, address this issue and improve on it. That constant, continuous improvement and the fact that everyone feels engaged in that process is really key."
The 2013 Gillette Great Starts' campaign celebrates community coaches and inspires the next generation of coaches by providing them with grants to fund their next level qualifications.
Applications for coaching grants available through the scheme will reopen in 2014. Visit www.facebook.com/GilletteUK for more details.